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To tie in with TRANSFORMERS’ star Megan Fox’s upcoming cover on ESQUIRE magazine, the magazine commissioned this video.

Now, don’t get me wrong. Fox is stunning.  My rant has nothing to do with her, but instead with the magazine. Do they really think this video will SELL magazines? [Of course, watch me be wrong.] Perhaps in this age of failing newspapers and magazines, editors are desperate to make some noise to prove their relevance.  But I can’t shake the creepy image stuck in my head of the ESQUIRE editors (mid thirties, floppy hair, channeling David Hemmings) in a room planning the video shoot, drooling over themselves. “Let’s make her roll around in bed!”

What’s really disappointing is that this cheap stunt  comes from a magazine that put up thought-provoking cover like these…

esquire-ali

esquire-clinton

esquire-warhol

esquire-vietnam1

I’m actually excited to see Megan Fox in TRANSFORMERS 2. She was a delightful discovery from the first film (and of course, Shia “BABY CHEEKS” LaBeouf can do no wrong in my book) — which of course I had to see because Optimus Prime was my first childhood crush. [Come on people, I was like 7. Cut me some slack.]

I just wish the people who shape our culture like magazine editors still gave a damn.

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